Privacy Policy

Tilly and Ted is committed to ensuring that your privacy is protected. This Privacy Policy explains how we collect your personal information on this Website, how we protect such information, the choices you have concerning the use of such information and how you can instruct us if you would prefer to limit the use of that information and procedures that we have in place to safeguard your privacy.

Please read this Privacy Policy carefully.

For the purposes of this Privacy Policy, “we”, “us” and “ours” means Tilly and Ted Homeware Ltd.

We may amend this Privacy Policy from time to time. Please refer to this Privacy Policy regularly. By using the Website or any of our products, features, resources or services on it you agree to be bound by the terms of this Privacy Policy.

You have the right to be informed by this Privacy Policy of the way we use and hold your information. You also have the right to access the personal information we have about you, to change this information, to erase or restrict the processing of personal information we hold about you and to stop any direct mail or email marketing we send you. If you wish to exercise those rights then please access your online account to do so, call us on 07733331051 or email us at

Who operates the Website?

The Website is operated by Tilly and Ted Homeware Limited, a company incorporated in England and Wales (company registration number 13405210) whose registered office address is at 28 Bucklow Gardens, Lymm, Cheshire, WA13 9RQ and warehouse operations are run out of Unit 23 Morses Lane, Brightlingsea, Colchester, CO7 0SQ.


The internet is not a secure medium therefore we cannot accept responsibility for an unauthorised access or loss of personal information that is beyond our reasonable control. However, we employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.

Personal information provided on the website and online credit card transactions are transmitted through a secure server. We use a Hyper Text Transfer Protocol Secure which is the HTTPS part of our website URL. This means that all communications between your browser and the website are encrypted.

What type of information is collected?

The following categories of personal data will be collected about you in connection with your interaction with us and use of our services including, but not limited to, when you purchase products on our Services, you complete forms on our Services, and when you visit one of our stores in person. 

Information you give us:

  • Your registration and transaction details: title, name, address, any other delivery addresses, email address, telephone number, date of birth, billing and card payment details.
  • Purchase and transaction history.
  • Information about your computer. When you visit our Website, our web server automatically collects anonymous information such as log data and IP addresses, and may collect general information concerning your location, referral source, length of visit, page views and website navigation.  We may use this information in several ways, for example, improving our web site, product range, marketing and service.

How do we collect your information?

We collect, process and retain information from you when you:

  • navigate to the Website on any device by transacting, by registering an account with us and otherwise interacting with us.
  • interact or engage with us on social media
  • meet us physically at an event, when you enter a giveaway or when you subscribe to our database. This information will only be collected with your permission.
  • sign up to receive any marketing correspondence by post and/or electronically.
  • enter your details on a product waiting list.
  • call customer services with an enquiry, comment, complaint or to make a transaction.

There is no requirement for you to provide us with such information in order to use the Website. However, if you decide to withhold certain information requested by us, you may not be able to visit all sections of the Website or buy our products from the Website.

What do we use your information for?

We use the information gathered on the Website or provided to us by you, to enable us to provide you with access to all parts of the Website and to process any orders you may make. If you provide information to this Website, we will not sell, share or rent your personal information to third parties, but we may use it for our own purposes in order to:

  • administer and run the Website;
  • complete your purchase transactions and send you goods purchased;
  • send statements and invoices to you, and collect payments from you;
  • provide the services you request;
  • send you our catalogues and other marketing communications relating to our business by mail if you have opted in to receive them;
  • send you email notifications if you have opted in to our email mailing list
  • identify your preferences, so that we can notify you of other Tilly and Ted products, services and promotions that may be of interest to you
  • deal with any enquiries and complaints you may have relating to the Website.
  • contact you by phone call or SMS text should we need to discuss any issues pertaining to your browsing, assist you with a purchase or any order issues
  • we will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)

For the prevention of fraud and crime we may share your information with a law enforcement body when we are required to do so.

How long will we hold your information?

We will retain your information for as long as you have your account, or as long as is required to be able to provide the services to you.  Customer transaction history will be kept for a maximum of five years after which the information will be deleted.

Who do we share your information with?

We will never sell, trade or rent any of your information to any third party.

Third party contractors may sometimes have limited access to information collected on the Website in order to provide products or services to us, for example:

  • hosting and maintenance of the Website;
  • credit card processors
  • email marketing
  • courier services to fulfil orders you place with us.
  • social media advertising
  • This is strictly limited to information that is reasonably required by them to perform their duties. These third parties are, at all times, required to comply with the terms of this Privacy Policy and as such are prevented from using or disclosing any information for any purposes other than providing services to us.


We use PayPal services as a merchant provider. PayPal enables you to send payments quickly and securely online using a credit card or bank account. All PayPal transactions are subject to the PayPal Privacy Policy, which you can view here.


Klaviyo is a marketing automation platform which helps us send you emails and advertisements. When you subscribe to our mailing list your information will be held by Klaviyo and is subject to their Privacy Policy which you can view here.

Social Media Advertising

We engage in online social media advertising on social media sites such as Facebook, Instagram and Pinterest. The ads that you see will be based on information we hold about you, or your transactional history with us. All this information will be subject to the Privacy Policies of those platforms too which you can view here: FacebookInstagram and Pinterest. Our paid advertising  is managed by an agency called Smartebusiness who also adhere to our privacy policy but also have their own which you can read HERE. 


We use Google for both paid Google Shopping Ads and Google Analytics. Your data is then used for helping us to better understand how you used this website so that we can improve it and better enhance your user experience. We also work with Google for marketing purposes. Using your data to ensure we are showing you more relevant advertising to suit your tastes. To do this Google collects anonymous statistical data which adheres to their own Privacy Policy which you can read HERE.

Epsilon Abacus

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. These retailers and charities share information about their customers and supporters and what they buy or donate. Epsilon Abacus processes this information as a processor on behalf of these companies to help them understand individuals’ behaviour and preferences. Epsilon combines information provided by participating retailers and charities with third party data. From this combined information, these companies can tailor their communications, sending individuals suitable offers and appeals that should be of interest to them. You can learn more about how Epsilon Abacus processes your personal information in their Privacy Policy, which is available here:

In the event of a sale, merger or transfer or sale of us or any group company we reserve the right to transfer information to a third party who will be obliged to adhere to the terms of this Privacy Policy.

Cookies Policy

Like most websites, this Website sometimes makes use of browser “cookies” which are usually small text files with ID tags  that are stored on your device. They are created when you use your browser to visit a website that uses cookies to keep track of your movements on the site, remember your registered login, preferences, and other customisation functions. The website stores a corresponding file (with the same ID tag) and in this file can keep information on your movements within the site and any information you have given voluntarily while using the website such as your email address.

What do we use Cookies for? 

We use cookies in order to allow us to statistically monitor how you are using the Website. This allows us to work on our product offerings, website design and customer service., to generally improve the user experience for you.  They can help remember your preferences and help us ensure information and advertising you see is more relevant to you. 

What types of Cookies do we use? 

Strictly Necessary Cookies 

These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but this might affect the way our site is working.

Performance Cookies

These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others. Information gathered by these Cookies is anonymous and strictly for the purpose of enhancing the performance of our site and creating a better user experience for you.

Functional Cookies

These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not work properly.

Targeting Cookies

These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.

Is consent needed to use Cookies?

Whilst we do not need your consent to store and access essential cookies, you can still block them. Please see link here on how to manage your preferences. 

We can only store and access non-essential cookies on your device with your consent. You do not have to give your consent to our use of these non-essential cookies but if you do consent you can always change your mind later and delete any cookies that have been placed by clicking on the button at the bottom of this page.

We may amend this Cookies Policy from time to time. Please refer to this Cookies Policy regularly. 

How do I change my Cookies Preferences?

You can manage your Cookies Preferences in a few ways:

  1. When you access our website you should be presented with a pop up asking you to accept, decline or manage your preferences. Whilst this will typically only present itself on you first visit, you may be presented with it again if you have subsequently deleted cookies from your browser.
  2. You can visit our Cookies Preferences by clicking on the button at the bottom of this policy and amending your preferences accordingly. 
  3. You can block general use of Cookies by activating the relevant settings in your browser.

How to Subscribe

Should you wish to receive email notifications from us which include information about new products, special discounts, events and any other information we think you would like to be informed of relating to Tilly and Ted then please go to our website and enter your details in the sign-up box.

How to Unsubscribe

The personal data you submit may be used for marketing purposes.  We may send catalogues and promotional emails to you with information on our products that we fell may be of interest.

If you would like to unsubscribe from our emails then simply click on the unsubscribe link which appears at the bottom of every email.  Please allow 3 working days for this to take effect since some promotions may already be in place when you do so.

If you wish to be removed from our catalogue mailing list please contact us via the contact details below:


Tel: 07733331051

Please note that even if you have unsubscribed from our email list, we may still contact you in the event of discussing an order you might have place or an out of product stock waiting list you might have signed up to.

Since catalogues are planned up to three months in advance, you may still receive one final catalogue having requested to no longer be included in this distribution.

Regulatory Bodies

If at any time, you feel that Tilly and Ted has mishandled your information in any way, you have the right to complain to the Information Commissioners Office (ICO). You can either visit their website here  or call their helpline: 0303 123 1113.